Nobody does it like David Beckham – bad hair or not, he’s still a major hit! Like today June 1, when he just launched his underwear ads from the Armani Fall/Winter campaign, people literally flocked in droves going to the Selfridges mall in order to yake a peek at David’s well-chiseled torso spread over the facade.

In an interview, David Beckham shared that he does not mind being taken photos in his underwear, but when the unveiling like today comes – he gets comfy about all the attention – “It’s embaraasing” he says. The 34 year old Posh Spice husband is currently busy pushing his team to obtain a slot to qualify in the 2009 World Cup to be staged in South Africa.