Promotional Items 101
You need to be aware of certain factor anytime you want to select promotional items for your business. You have to think how you will go about the exercise, as well as which items you intend to end up with.
You have to have your goals for getting the items clear, to begin with. This shall form the basis of you how to go about choosing these promotional items. You have to decide whether you wish to reach a large number of people quickly, or you are aiming at a more select group.
A large number means you need to think of more cost-effective universal items and less of higher process items. That would work best for a select group of clients, where you want to give more value.The pricier items are for, the smaller select group being targeted. You can even consider electronics at this stage.
You have to be certain that the items selected are relevant to your targeted audience and customers. While it is clear on paper, many businesses fail in practice. If it is a cleaning services business, for instance, it should have only items that speak of cleaning. This is how your clients will remember your brand name and have an automatic association with the name and service. It is sensible for an accounting firm to give away notepads, calculators, or other accounting related items.
Your choice of promotional items has to be about the season. It will be redundant to get your clients sunglasses when it is still winter. You could instead get the stainless steel tumblers, since they will use them to keep their drinks warm. Mugs, beanies and blankets also make sense if it is still winter. You can them give away the sunglasses alongside coolers and beach items when it is summertime.
The items you select have to be of the highest quality. People automatically associate the quality of the giveaway with the quality of your business. Cheap items mean the business is simply cheap. High quality items mean the business is of high quality.
You also need to think of the ability of the items to withstand long-term use. It will also look bad if you get the items which are great to use, but can only last for a short while. The longer they are in good condition, the better.
It is easy for most to choose items that are prices the lowest. This should not be the case, since price is not always the deciding factor. It will of course not make business sense to pay a price higher than the average cost. You on the other hand should not pick an item simply because it is the best price you could find. There has to be a balance between price and quality.