Tips On Designing A Tea Logo
The role that a logo plays in establishing a particular brand can never be ignored thus the need for a tea company that is creating a logo to come with a logo which will strengthen their brand by considering the key factors. When designing a tea logo, the largest part of the logo design will depend on the tea industry specifically, but there are four general factors that the logo designer ought to have in mind when coming up with the logo.
One needs to keep the logo evergreen not regarding color or tea flavor but about the content of the logo as well as the design. Content and the design of the logo should enable the company to use the logo for over ten years. For the logo to remain relevant for a long period, it is advisable that one avoids the use of trends in their logo design but rather focus on the traditional and classic look that is associated with the tea industry. When a company uses the trends when they are designing their logos they may have to rebrand in future which would cause confusion among the customers and also cost the company more money.
When a company is creating a logo for their brand, and they also need to focus on concrete branding where they need to avoid crowding the logo design with the use of many elements as they aim at giving their logo an elegant look. One good example of a logo that has been created taking simplicity into account is the logo used by Chateau Rose for its Rooibos Tea UK. The ‘C R’ initials are written in looped white script and stands out perfectly against the black background. With such a clear logo in place, it is easier for the customers to identify the brand and thus help the company to grow and become a staple in the tea industry.
A logo design for your tea brand ought to be legible. Some logos will turn blurred and become illegible when one resizes them. When designing a logo, one needs to keep in mind that the logo will be used on various platforms such as the company’s website, their social media profiles and also on the business cards as part of the company’s marketing strategy. One thus should ensure they minimize the amount of texts and images in the logo’s design which ensures that the logo remains clean and the design won’t be lost when the logo is resized.
The design of the logo also needs to show some level of creativity such as avoiding the use of tea leaves as they have already been overused. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.