Trademark registration will secure your business identity and give you commercial advantage and market position. It is only through registering your trademark that you can have these benefits. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. Below are some of the reasons why trademark registration is very important.
There will be many things exclusive to your business if you have a registered trademark. You can protect your brand rights in a name or logo if you have a registered trademark. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
You can take legal action against a person or company who violates your trademark rights. So with trademark registration you tell everyone that you have trademark rights. Using your trademark without consent can subject the third party to legal action.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Lifespan of your business increases with your trademark registration which means that your customers will also increase their trust in your business.
The most important advantage of trademark registration is nationwide priority, and for international trademark registration, international priority. This priority provides trademark protection more extensively and you can get exclusive international ownership of the trademark. Filing for trademark application will protect the priority date for the future security of your trademark. This priority date is the date of first use of the trademark in trade that provides you with nationwide and international priority, with exception to companies that incorporated and filed a trademark before you.
Another advantage of trademark registration is the right to use the “R” symbol. This proves that you have registered your trademark and that is it being protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
Control over your domain names and regular similar URL registrations is another benefit of trademark registration. You can then avoid using a similar www domain name with it. Trademark registration is still important even if you already have a domain name and a business name.