Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.
1) Utilize software escrow so the source code that you have is safe
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. These things could just take place in the shortest time possible. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. Just make sure to acquire of such services that are of high quality and are very reliable.
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