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Another criticism that marketing mix has to face is that it does not have a ‘purpose’. You can be taught by the perfect: main consultants who publish in probably the most prestigious worldwide marketing journals. Product innovation drives the process and marketing research is conducted primarily to make sure that worthwhile market section(s) exist for the innovation.

No dialogue of video marketing can be full without mentioning it. Platforms like Facebook, Twitter, Instagram, and Snapchat, to call just a few, make it easy to share video content material simply, rapidly and potentially, virally, …