Without a question, a well-written message has the ability to impact your clients, even more so than lead nurturing and CRM. It’s true that there are a tonne of email marketing campaigns these days, and some of them still seem like spam, but the importance of a well-written message cannot be overstated. Email marketing campaigns are all over the place these days, and most of them are unpleasant, even though some of them still seem spammy. By 2025, there will be 4.6 billion email users globally, according to earlier studies.
Does email marketing provide results?
Email marketing is one of the most effective and reasonably priced ways to sell products and promote your business.
According to a 2015 DMA survey, email marketing yields an average return on investment (ROI) of $38 for every dollar invested. Before completing a purchase, customers typically check their inboxes for emails from their favored retailers.
However, since everyone is receiving so much more email, it could be challenging to stand out in inboxes that are already overflowing with messages. As a result, MailChimp gives you the resources you need to be successful (we also provide a plethora of tried-and-true guidance on crafting amazing emails) and launch profitable email marketing campaigns. For more information on the benefits of email marketing, view our data on industry-specific email marketing.
1. Create an email marketing strategy
We have included a number of suggested practices that you should consider when creating an email marketing strategy in order to streamline the planning portion of the process.
Decide who is going to be watching you
To communicate with your audience successfully, you must be aware of who they are. This is true regardless of the product or service you are providing. You can go a little bit deeper into your audience using Mailchimp in order to send them personalized and targeted emails that increase engagement, build dependable connections, and provide a higher return on investment.
Registrant sources
Two of the most crucial pieces of information gleaned from your registration form are the methods by which users subscribe to your list and the places they do so. If you own an online business that interacts with MailChimp, knowing where your consumers joined your list may help you decide how to reach out to them and where to focus your future marketing efforts. If you have an online store, go to the “Customers” area of your MailChimp store to see where your customers joined your list.
2. Establish email communication
Design Consultancy
When creating email marketing campaigns, it’s important to highlight the message while keeping the design straightforward. We advise arranging all of your campaign’s components in a hierarchical fashion, with the most important details or key idea appearing at the top of the message. This will allow readers who are pressed for time to quickly read your email.
To make your own templates, write your own code
Would you want to have greater artistic control over the appearance of your emails? Mailchimp allows you to import your own HTML template files. You may make any necessary adjustments if you adhere to this.
3. Regularly check your emails
Check it out using a variety of email applications and ISPs
Because every email client is designed differently, the campaign you created in Mailchimp may seem somewhat differently in the inboxes of your subscribers. This is due to the fact that every email client is made differently. Verify the emails on mobile devices as well for a consistent appearance across platforms, since responsive designs may result in varied appearances.
Test your email among loved ones, coworkers, and friends
You may send test emails to friends and coworkers so they can get a preview of the campaign right in their inbox. Send a test email to friends or coworkers so they may check it for mistakes and provide layout suggestions.
Campaigns for A/B testing will assist you in determining which version is superior
I’m not sure which subject line will elicit the most email opens and link clicks. Are you aware of any certain periods of the day when clients are more likely to purchase something as a consequence of your campaign? An A/B test is a useful tool for testing different iterations of your emails. This allows you to see how your changes affect your results.
4. A few applications for marketing automation
Unlike a regular campaign, an automation consists of one or more targeted emails that may be programmed and forgotten. You may use automation to automate follow-up emails following a transaction, to create a welcome email series, or to offer special incentives to your customers in order to streamline your customer interactions. As a result, you will have more time to dedicate to increasing your ROI and producing content. You may also build, send out, and keep an eye on order alerts, which help to educate clients about the products they have bought from your company.
5. Evaluate your level of performance
The marketing analytics information acquired in your MailChimp reports can help you alter your marketing strategy in the future.
To open and interact, click
These are the figures that show how effectively the subject lines and content of your campaign resonate with a certain list. They function as the most evident indicators of campaign involvement. If you do not compare your open and click through rates to those of other companies in your industry, you are looking at your numbers in a vacuum. However, it’s important to compare your open and click-through rates to those of comparable companies in your industry.
Details on internet shopping
If you have linked your shop with Mailchimp and enabled e-commerce link tracking for your campaigns, you can monitor purchase statistics for your subscribers in campaign reports, subscriber profiles, and the account dashboard. If you enable this, Mailchimp will monitor purchases made via links in your ads automatically.
In summary
Ideally, you should implement these methods once your company has successfully secured business email hosting from a reliable supplier. In addition, feel free to ask any questions you may have in the space provided for comments below about this post.